Star Image and Video Analysis (The Hives)

As you know, we don't want to change our overall star image we would like to change it in our video as if it were a theme. From the video in the presentation there are key parts of the live performance that we would like to include in our video. Firstly they are wearing suits which is what we want to do to act authentic but also show how we are together. Also there are several close up shots of each band member playing their instrument, which undoubtedly introduces each member especially if its a debut. A few shots of the audience are shown as well as camera zooming on the lead singer so he acts as a focal point in the song. The zoom also shows how it is live and that improvising is key. Furthermore a traditional live performance would include at least 5 or 6 cameras but we are using one, so it is an imperative to get each shot looking like there are several cameras working together just like they are in the hives video. Also as you can see, The Hives lead singer acts very mischievous and comical which adds to the bands star image so that it gets them more recognized for bending the rules. Examples of this are; throwing or kicking microphone stands, looking inappropriate to the camera or just generally having a laugh. We won't take it to the limits like The Who do with their smashed up instruments but we will have a few comical shots included. Lastly the Hives in the first picture are wearing suits just like we will in our music video however we will be subverting this by mixing up our look as if we are not a controlled band but merely free to be individual.

Top Of The Pops

The Top Of The Pops was a British music chart television programme, made by the BBC and originally broadcast weekly between 1964 to 2006. Each weekly programme consisted of performances from some of that week's best-selling popular music artists, with a rundown of that week's singles chart. All the music was shown to a live performance but with a catch. Many of the performances were just artists miming their own music and improvising the music playing. This was because they effectively wanted to sell their single rather than a live performance that may or may not have been a great version of their songhbdor example with Oasis, who debuted on the show in 1995 with their hit single 'Roll With It'. 

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As you can see from this video, the band are not performing an actual live version of the song. Its all improvised as it sounds just like the studio version. Also you can see that the instruments are not being played in time with the music nor do they look like they are the right chords/strumming patterns for the song. This shows how the performance is just for the entertainment and the reputation of the band. What is also evident is that Liam isn't singing loud enough as if he was shouting the lyrics. Overall we would like to recreate this in our music video as it is a parody. We are effectively taking the mick out of the past and in doing so we will have these humorous errors in our video such as not playing in time to the music, or the guitar playing not looking like it should do. However to show that we know this is happening, we will have footage of the band members laughing or acting foolish as if they know it wasn't the best and most fluent performance done by them.

MTV Live Performances

In our music video we would like to increase the years as if we are going through a timeline and add small aspects of key events that happened in the 70's,80's and 90's. In this case we will incorporate our music video like this Aerosmith and Run DMC live performance, and make it like an old MTV music video by adding the faded and blurred title of the band on the screen. But we would like to add our record company as it is a debut video so it will give fans more of an introduction to who we are. It will again widen our audience as we are getting everyone to recognize key parts of their past in a modern era. Hopefully it will increase our views and produce a hype.

Ed Sullivan To Ed Wood (The main inspiration on our video format)

In our music video we would like to emphasize the idea of having a 1950's TV show by having a television presenter who is rather up-beat, excited and is able to put on a stereotypical American accent. We have cast our media teacher (Mr Wood) but what better way to make a presenter and use two very famous men and combine them to make one man. Ed and Wood coming from the 1948-1971 TV show that Sullivan hosted as well as Mr Ed Wood, famous sci-fi film maker, actor and author.

Ed Sullivan was always known as a quirky TV personality and always managed to project and give himself a recognizable voice. Also you may have noticed that he is wearing a suit which is a key part of our video so we want our presenter to be wearing a normal suit. On the other hand we would like our presenter to keep his surname so Ed Wood is close enough. Furthermore we would preferably like our presenter to be good looking (which he is) so it coheres with Ed Wood's savvy, cool traits... Not only off screen but on screen too.

Overall we would like our nostalgic part of the video to mix in and relate with Ed Sullivan's 1964 show when the Beatles were playing live in-front of an audience of women. Here is the video...

As you can see Ed starts off by presenting the band in a wide shot whilst standing up and with a fairly normal background. He is wearing a dinner suit as if it connotes the evening and that people will be watching the show in-front of the television whilst eating dinner. Ironically this period was a time where tv dinners took a toll for a different lifestyle.  He then points and the camera fades into another wide shot of the band about to play 'Twist and Shout'. A lot of zooming occurs as well as footage from a very rowdy and ecstatic audience. There is a lack of variation when it comes to camera angles as those times didn't really expect or even think about having creative angles within the performance. Not to mention they probably didn't have many cameras filming them either, they just wanted to sell themselves by using simple wide shots of the whole band. Therefore we would like to incorporate this but combine it with modern technologies to give it a look that several cameras are being used to film the band. Also we will sell ourselves by using individual shots of each band member so it acts as a debut, thus giving fans a small insight into each and every one of us playing in the band.

Intertextuality: Pastiche & Parody

Here is a little slideshow just giving examples of pastiche and parody and what they mean. It is significant for our music video as we would like to use elements from several different sources (preferably the past) and incorporate them as either pastiche or parody. For example Ed Sulliven's show or even the dance moves of a 20th century black rock/blues artist. Intertextuality not only represents convergence, but you know when you are watching a film, tv show and you know there's a prop or character that relates to a piece of media? Well here is an example...




The Red Hot Chili Peppers use very obvious intertextual references as they are live on stage dressed up as several famous musicians such as; The Beatles, Elvis Presley and Kiss. This would be an example of pastiche and parody as they take the mick but also create artistic replica's of what each artist is or was like. Things like their costumes act as the main focal point of the video as it gets fans to view their content because of the mick taking and connections it has to peoples past. Furthermore creative aspects such as the colors and black and white used act as what is called background references as they do not act as the main focal point but an emphatic tweak to make it more realistic. Overall we would like to evolve on this idea of intertextuality and add it to our upcoming music video. Many music videos including Dani California, will be analysed to further our research.

I Bet You Look Good on the Dance Floor

This is one of the Arctic Monkeys most treasured songs that gained them an NME award. As you can see from the video its taking place as a live performance in a small venue. The clothes are simple and different from each other linking to the idea of being individual. They do not have severely groomed faces which synthetic artists would receive. There are several quick cuts that go towards closeups of the band which individually shows every musicians talent and their roles within the band. The video quality isn't immaculate which again shows authenticity. Furthermore there are close-ups of the instruments demonstrating talent and organic qualities. In our music video we would like to include humorous qualities to show we are having fun, for example there is a wide shot of the drummer chuckling at the camera. These shots show each member's emotional state and how they enjoy being musicians and playing live unlike some synthetic artists who can get uptight if they do something wrong. We would like to incorporate this in our music video by making it similar to this, however we will make a bricolage and add add comical qualities to make it more entertaining.

Genre and Music Video Inspiration (Arctic Monkeys)

Front Men - Pelle Almqvist

In our new idea we would also like to capture the essence of new and modern rock artists who captured the audiences attention by engaging and entertaining them in funny ways. An example of a  rock singer is Pelle Almqvis. He is the lead singer of The Hives and has always been known for his very chaotic and cool moves on stage in which he controls the crowd. An example of this is when they performed 'Hate To Say I Told You So' in 2012.




He is seen here as being partly the main focal point of the show and emphasizes his role by showing the audience many moves that he can pull off whilst singing a song. For example he dances a few times as well as reaching out to his fans which shows how he is enjoying his performance and that he is making it more entertaining for the audience by acting mischievous. Like Mick Jagger he also shows many facial expressions that act as a part of the show as if he is really captivating himself within the music. Overall we would like our lead singer to take inspiration from him as well and hopefully recreate some famous moves that will add a bit more swagger like jagger to the live performance we are creating.

Front-men Mick Jagger

In our new idea we would like to capture the nostalgia of old rock artists and especially old rock front-men who captured the audiences attention by engaging and entertaining them. An example of a famous rock singer is Mick Jagger. He is the lead singer of the Rolling Stones and has always been known for his very smooth and cool moves on stage. An example of this is when they performed 'Undercover of the Night' in 1989.




He is seen here as being partly the main focal point of the show and emphasizes his role by showing the audience many moves that he can pull off whilst singing a song. For example he dances a few times which shows how he is enjoying his performance and that he is making it more fun for himself. He also shows many facial expressions that act as a part of the show as if he is really captivating himself within the music. Overall we would like our lead singer to take inspiration from Mick Jagger and hopefully recreate some famous moves that will add a bit more swagger like jagger to the live performance we are creating.

The 1950's

A Live Performance Leading to a wider Audience

A live performance is traditionally of music before an audience, in which a band gets to sell themselves to the public without the use of immediate technologies and editing software's. It has become one of the main ways that organic and synthetic artists make money. We decided that we wanted our idea to revolve around a live performance as we are selling ourselves as an organic artist which doesn't have a large fan base, but we want to extend our audience to those of the past and the present. We will immediately include elements that will make our video seem part of the 1950's but we will use elements of modern technologies to make it modern and trendy.

As the music industry is very demanding we don't want to make viewers feel as if they are seduced by our video, like a synthetic artist does with their make-up and prodigious effects. We want to familiarize them with every single aspect of our video whether it attracts older  or younger people. Also a live performance is the key way to make money in the modern music age, as streaming has lorded over the use of CD's and Itunes Albums. Therefore if we make this video as if it was a live performance then it gives our new audience a hype of what it will be like to see The Walls live. Some examples of bands who have incorporated these ideas are; The Rolling Stones, Red Hot Chili Peppers, The Beatles, The Hives, Buddy Holly, Kings of Leon and The Arctic Monkeys.

Music Biz Academy states that 'the music business is very fond of contracts and that its business'. This results in money taken from the artist when they put on a show. Traditionally Synthetic and Organic artists experience this, but we would like to sell ourselves as independent and that money isn't our up-most important objective. Therefore our new video will not include the best effects and may include some footage where we aren't filming for the actual video. However many archaisms will be demonstrated as authenticity is one of our main focuses.



DIFFERENT is our main focus. We want to make this video unlike any other video produced in A2 Media Studies. A main narrative will not be included as we feel as it makes us too synthetic and that a live performance will be exciting and will accentuate our band type.

Using discarded footage to create a song preview

We thought that even if we were to use a new idea we would like to of gained something from our first performance element, so I decided to make a teaser video of The Walls in production of a new album, purely to get back into the editing status and add to a promotion campaign which is one of my specialties. We used the black and white and grainy effect to match the fake tales of San Francisco so we can incorporate a sense of authenticity but incorporate organic music with the instruments and the realistic footage used.