Star Image and Video Analysis (The Hives)

As you know, we don't want to change our overall star image we would like to change it in our video as if it were a theme. From the video in the presentation there are key parts of the live performance that we would like to include in our video. Firstly they are wearing suits which is what we want to do to act authentic but also show how we are together. Also there are several close up shots of each band member playing their instrument, which undoubtedly introduces each member especially if its a debut. A few shots of the audience are shown as well as camera zooming on the lead singer so he acts as a focal point in the song. The zoom also shows how it is live and that improvising is key. Furthermore a traditional live performance would include at least 5 or 6 cameras but we are using one, so it is an imperative to get each shot looking like there are several cameras working together just like they are in the hives video. Also as you can see, The Hives lead singer acts very mischievous and comical which adds to the bands star image so that it gets them more recognized for bending the rules. Examples of this are; throwing or kicking microphone stands, looking inappropriate to the camera or just generally having a laugh. We won't take it to the limits like The Who do with their smashed up instruments but we will have a few comical shots included. Lastly the Hives in the first picture are wearing suits just like we will in our music video however we will be subverting this by mixing up our look as if we are not a controlled band but merely free to be individual.