Finished Product

This is our finished music video that features all the shots shown in the animatic. It also involves more shots that humorously act as if we are completely improvising on a Top Of The Pops show. We managed to involve every little bit of nostalgia in the video which all in all invites the audience back in time towards key events in music history.

Finished Website (Mark 3)

http://deanandalexmusic.wix.com/thewallsband

This is our completed website which was carefully designed to match general conventions of alt.rock band websites such as Stereophonic's. Unlike the other websites we did, this one looks very professional and fits the organic look of our band. It also sells us and makes us more attractive through the use of a teaser video and several interviews.

Final Digipak

Task 4 - How did you use Digital Technologies in the research, planning, production and editing of your promo?

Technology use and development is vastly increasing each day, and we are discovering new and better ways to use it all the time. We live in a society that relies on technology, mainly because of developing convergence. Convergence has combined multiple media products together in order to cater for everybody's needs and wants. It has had a huge impact and is the explanation as to why people are addicted to using technology, because these devices are capable of so much. These technologies have facilitated the construction, research, planning and evaluation of all my products.

Firstly, in order to present my construction, research, planning and evaluation in a way are different to the pre-Internet era, I need a platform to showcase it on, and one that was easy to access. That drove me to use Blogger, a site which allows users to create their own detailed blogs for any purpose necessary. The media course requires us to create a blog to showcase our products on because they encourage technological development. On Blogger, I have been able to present the development of my products, along with anything I have learnt theoretical during the process of learning through the year.

A significant part of my blog was research; it was the first thing I had to compile before I could even come close to producing a product or and idea for the cohesive package.Without the research my products wouldn't of been successful. I was first tasked with creating a presentation of my idea using a specific technology specializing in presenting ideas. Because of AS, I was knowledgeable of the technologies used to present anything. Ultimately I wanted to use a range of technologies to present my ideas so I took advantage of popular platforms; Microsoft Powerpoint, Prezi and Sway. I chose them as all function as slideshows so you can interact with them when viewing my blog as the public. These technologies are user friendly and extensive with designs and themes, so that they can appeal to whatever type of presentation you wish to make. In addition, the convergence compatibility was extremely beneficial because it demonstrated portability, which I took advantage of by editing Prezis and Powerpoints using my tablet/smartphone in situations where I was unable to access my computer. Because these technologies are so easy to use, it translates information to the audeince in a way where they can understand it easily as well. The most interesting parts of Prezi and Sway are that they are both animated slideshow's, with multiple themes, therefore I found it the most attractive and user friendly to work with.  Although Powerpoint does the same, Prezi is an updated construction and I forsee a rising increase in the use of Prezi over PowerPoint. The advantages of Powerpoint are that it does encourage convergence, with support from SlideShare, where users can upload powerpoints to the internet and then share them. The ability to share things on the internet has also been a huge part of the research,planning and evaluation of my products. In order to showcase these technologies on Blogger, I have had to embed several posts via codes into the HTML prompt, which translates to text/image/videos etc. Embedding shows how easy it is to share the products with anyone in different types of formats.

I used these tools to present my music video ideas and research stages to my classmates. To present details of my research on Blogger I used for example, conventions, video analysis, album cover analysis, rock/indie/alternative artists and conventions, and evaluation questions. These tools ultimately contributed to the researching, documenting and understanding of how my product would eventually look.

Another tool that I used frequently throughout the coursework blog was YouTube. It is the most effective tool for uploading videos to the internet and for sharing them to people. YouTube is a service where artists will upload their music videos because it's the most popular website for such activity, so because of this I knew I was going to upload my video to YouTube. As well as uploading videos on YouTube for the research and planning part of the blog, it also proves to be an educative service, which taught me things I needed to know about during the development of my products as well as research and planning. For example, YouTube has taught me and inspired me to use a vast amount of features on Adobe Premiere Pro since AS-Level and has furthered my understanding of presenting immaculate flowing products through the use of other products that are free to watch. It has also extended my understanding of the importance of Photoshop and the usage of the Sony FDR-AX1E Digital 4K Camcorder with adaptable lenses. It also helped with the parody I was creating, because I needed to constantly watch live performances from the past in order to base my video on this nostalgic theme. When I completed my video I uploaded it to YouTube on the 4th January 2016. Just like Prezi, YouTube videos can be embedded onto websites (such as blogger) for people to view and share. In addition, I shared the video multiple times on multiple platforms like social media. I encouraged, friends, family and my teachers to view and share my video. As of today there are 906 views with 8 like and no dislikes. This once again shows the power and strength of media sharing through digital technologies. The advantages of YouTube are that it is a free service, meaning that there was no cost of uploading mt videos. I also used YouTube to upload my new ideas so that people could feeback their thoughts of the process of the development/research and planning, which helped towards the quantitative and qualitative research. Most of these videos were filmed on my smartphone or laptop which were easily uploaded from the devices which again demonstrates the convenience of convergence.

My mobile device (iPhone 6 running iOS 9) was an essential to the construction and planning stages of my products. Without the device, I wouldn't have been able to upload videos or edit presentations on the go, or take pictures, or communicate with my media team/group. It was a crucial part when it came to convenience  as the applications in the newest software iOS 9 made the process of uploading, communicating, capturing, and researching almost instant. Using Facebook Messenger to communicate with my group was a key importance to the video shooting days. All the members of the cast and filming group have iPhones or Android's so they have access to the Facebook app so we had group chat rooms that were faster than SMS. This advancement meant we were punctual and worked together throughout the course, without constantly having to be together. 

'Yh', 'ye' and 'skl' are all contractions of the words 'yeah' and 'school'. 

The internet as a whole is a tool that I used both directly and indirectly. All the tools that I've already mentioned are indirect examples of internet. Direct examples of Internet use are search engines such as Google. I used Google to search for any of the tools used for my product as it has a sole purpose to find.  I also used it to do research such as looking for artists similar to mine and their media products, conventions of my genre and the videos I was basing mine on. This involved a lot of extra research on elements such as Star Image and Target Audience (for parody/alt.rock). Because of the Internet's easy access, I was able to find this information quickly, thus allowing me to add extra detail within the process of making my cohesive package. 

Just like PowerPoint, I used other pieces of offline software such as Word, where I was able to create documents for certain parts of production, research and planning and evaluation. An example of this use was for my stage setup, as I used word's pen tool to draw a setup before the shoot day. I also wrote all my questions to ask in the feedback and Task 2 interview videos. It was useful because it has several interactive features to make it easy to show people. 

To film the video, I needed a professional video camera to make it possible to film. My school provided us with a Sony FDR-AX1, a 4K video camera with adaptable lenses such as 18mm for wide shots and 50mm for close ups. In AS we had older cameras so it took sometime to be able to use these new cameras, however they had the same principle and was easy to use to capture close up shots and great quality wide shots. I helped film a lot of the video and managed to capture every single shot from the timeline, including the panning wide shot which was easy to control and focus whilst moving compared to AS which was a lot more hands on. Because these cameras are digital it was very easy to transfer the footage onto another device such as a PC. These cameras have large storage SD Cards so it doesn't require wires or small VCR tapes to record the footage onto the computer like in AS. Our camera just required a small SD card device.

Once the footage had been uploaded to the computer, I started to transfer that footage to my new PC in which I downloaded a 30 day trial for Premiere Pro. Although our school provides this editing software free, It was very slow and could only be done in school and I wanted to do it during my free time and in the holidays. After transferring the footage I new what I needed to do to stitch the footage together due to my previous experience of editing videos from AS and my own little hobbies outside of school. Although the software was updated it was the same but easier to navigate and move objects. It took me less time to stitch together this video, as it requires less continuity editing like the thriller needed to tell a narrative, whereas our music video required less of this in terms of precise continuity to keep up a narrative. We didn't choose to to make a narrative so it was a little easier. However, we made a timeline so the editing process was continuous as I planned where I wanted all the shots to go to complete the planned order. Although our video didn't include a narrative, it didn't require shots based on the lyrics but I wanted to make sure that chorus included specific shots to show the band and the close up singing. In doing so I zoomed in on footage to get more emphasis from the singer. Also, to add a bit of spark to the video I added a few special effects where some worked and some didn't. The first one was meant to be a television set with our footage cropped into the screen. This idea didn't work as it was too obvious that it was just an image so we kept it full screen with the static effect. Also, as my editing skills had increased I added small tweaks such as the shimmer from the bass guitar to show glamour and that the lights weren't artificial. 

On the subject of the shooting days, I was lucky enough to film the video in my school so we had a large amount of resources so all the footage from the camera was available for exporting as soon as we finished the filming, which made the process even quicker.

The next product I made was my Digi-Pak, which I enjoyed making just as much as the video. To create it, I needed to use Adobe Photoshop (CS6) which I had already used before on my computer at home as I use it as a recreational thing. As we wanted to make our digipak very simple and not look synthetic, most of the time spent was experimenting with fonts and colors. After around 10 fonts found I managed to find one called Floydian in which I layered several times and cut out parts of the font to which it made it look like a piece of graffiti on a wall. Apart from that, the rest I did was just changing the contrast and color of the image and cropping it into the right dimensions. The lighting of the photo was completely artificial from the software and the reason for putting the unique logo above the band on the wall is to suggest their entrance into the music industry and whats behind the wall is where the music begins. It doesn't relate to the video at all as it was completely niche and we wanted to be represented as different and creative. 

We also wanted to look like we were signed as a debut album, so Google helped us find copyright labels (Domino and Beggars Group) and bar-code UMG labels to make it legitimate.

The final products to create from the cohesive package was the website. The most well known free online website designing software we used was WIX. Just like, Sway, it is extremely user friendly and also provides templates to help you create the perfect website for your chosen product/s. We made 3 websites to start off with as we wanted to conclude with one of them. The first two websites were not based on any conventions rather than a generic black color to show simplicity. The layout was completely improvised however they looked average. Our knowledge on the website making was limited so we thought by making 3 we would be able to become better at designing the perfect online hub for The Walls.

http://deanandalexmusic.wix.com/thewalls

http://deanandalexmusic.wix.com/walls

The layout of the first one was completely uneven and the second one was all one page and didn't have links. Because we had limited knowledge on website design technology we decided to form an inspiration from an alternative rock band Stereophonics. Here is our finished website:

http://deanandalexmusic.wix.com/thewallsband

The layout is similar to that of Stereophonics, but most elements are of our own ideas. I wanted to incorporate the conventions of alt.rock and parody in the website so by having the video as the first focal point almost forces people to click the play button so it immediately introduces us as a band and individuals. Also, we wanted to add new media technological advancements such as the video in the background to make it more exciting for viewers to look at. It acts as a teaser. Further technologies were included such as the prominent examples such as social media through; Facebook, Twitter etc. I was also able to create hyperlinks to websites where people could buy our tickets, find out information about our label. This displays how convergence is so important throughout the online age as the new technology gives the target audience all the information they need to know about the artist all in one place. 

A key feature of the website was the merchandise. Many artists have their own merchandise on external websites. I put t-shirts, jumpers and hats etc as they have a continual use without completely being seasonal, therefore people would buy it for several reasons. I personalised it all on photoshop again. The technology enabled me to attach the logo to these products. Without photoshop I wouldn't of been able to do it. 

In conclusions, I believe I have sufficiently used new media technology through a process of construction, research, planning and evaluation of my cohesive package of products for my artist. We live in a time where we depend on it to become a prosumer and can further help add to the consumer market and target specific audiences as large as on a global scale.

Task 4 - Video explanation Of Digital Technology

Task 3 - Answers to Errors that weren't Errors

In our feedback surveys and interviews we got a few confused participants who didn't understand why several things were used in our music video, and why we may have purposely made them look bad. We think that many people misunderstood our video, even after telling them about it, because we didn't have a narrative it was harder to understand the general conventions that we were trying to portray. The video below explains it.....

Task 3 - Audience Response

Qualitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions and motivations. Focus groups are an example of this type of research as they are asking for research from a variation of people with all kinds of differences.

Pro's: Open ended, dynamic, flexible and a good depth of understanding from peoples own views.
Con's: Responses aren't measured nor are they statistically representative. However they lead up to

Quantitative research is research collected via numerical data that are analysed using more mathematically based methods.

Pro's: Cannot be easily misinterpreted and can be analysed very quickly and easily as you gain control over the size/categories of results.
Con's: Need a large sample and can be very time consuming to try and get a good amount of people.

FOCUS VS SURVEY

Focus groups generally give great results with opinions on more specific and intricate things like lighting camera editing even dance moves. This is good when trying to edit anything to make it better. However surveys may be better as you don't have to find the time to ask the questions directly and take advantage of the technologies and let the people do it themselves. However the results are only minuscule compared to focus groups, because it's more of a statistic that only targets one aspect not several. Therefore, we decided to do both and focused on the quantitative at the end and qualitative throughout the whole course.

Task 3 - Who is Watching? YouTube Demographics

Having looked at the statistics on our video 'Miss Alissa' I have been able to breakdown who is watching our video and for how long, read the comments and who's subscribing. Surprisingly enough all my expectations pulled through except a few I will go into further detail. At the point of uploading this blog we had 886 views, which amounts to 1,251 minutes watched, suggesting people watch the majority of the video otherwise it would be at 2,658 minutes for everyone to have watched the whole thing. Also our video has caused a few engagements such as 8 likes, 2 comments, 1 share and 2 subscribers. Although this is very low, it shows how there has been activity within the release of the video and that it has been acknowledged. We previously identified that our music video will have a target audience that's mainly the male youthful gender. It is evident as 79% of viewers have been male and the remaining 21% female. This suggests our expectations which in turn is good as we know who is liking our music.

Task - 3 Survey Monkey

We used the software 'Survey Monkey' in order to create a questionnaire which could be emailed to the entire alumni of the school, as to easily and freely gain a large range of responses from an array of ages. Survey monkey is a well developed simple software, named because he thickest of the thick can use it. We created a survey monkey in a matter of minutes asking questions to those so they can identify strength and weaknesses in our campaign, analysing how efficient it was, whether our band was a convincing alt.rock band and if they would see them live. They would. It was useful and we gathered a feasible amount of returned data that we would determine whether our digipak was successful, which it had in the sense that it appealed to the target audience.

Task 3 - Feedback Inroduction

Video
Throughout A2 media we have had a range of ideas for our projects and several pieces of feedback that has led to these changes alone. Firstly we started our idea by coming up with three minor ideas which led to a final one, which was 'The Foals' What Went Down. We wanted to present ourselves as an organic band who have many symbols within the music as well as introducing a narrative to the video to further exemplify the themes of the music. Here we were presenting our idea to an audience and gaining feedback.....



From this idea we were given feedback from our idea by our peers that we need to evaluate as well as learn from. Firstly we needed to work on a specific audience as we hadn't fully specified who they are and what we expected from them. This would of meant we can enter markets to gain maximum exposure towards the band but as well as the genre we would present. We were also told to find concepts to make our band stand out, so maybe incorporating it by editing our video very precisely as well as making it seem realistic. Audience wise, we needed to engage with an audience so that they could relate to our intricate parts of the video like our costumes or locations. We also needed to make sure our narrative flows and follows a sequence of events so that was understandable for those who may not get what we are trying to say.

Overall this feedback gave us the implication that a lot of work was needed to be able to pull of this music video and that we needed to make it perfect in order to champion the narrative. We also decided to combat the feedback by focusing more on our performance element to show the organic side of our artist to maximize our bands exposure as an Indie Rock Band. Our narrative also needed to tell the story of the bands star image from a working class background towards stardom.

We started to plan all the aspects of the video including location, props and cast. We were enthusiastic about the idea but saw a commitment problem as none of us were available to find a place and time to film, especially the narrative. We filmed one performance element with the song 'What Went Down', which we thought went down well however from showing it to our classmates we found several flaws such as 'keeping to the beat was poorly done', 'the camera work and lighting was blurry and dull', 'the studio was dirty and had no space'. Therefore with this feedback I decided to create the footage into a teaser video for our website as a promotional campaign.



From the feedback overall we completely scrapped the idea and moved to a brand new idea as one of our peers loved the music video for Nirvana's 'In Bloom', which completely inspired him to share the idea with us. When sharing our new idea with our teacher and fellow peers, they loved the idea and thought it was great due to the parodies within as well as modern technologies involved. With the feedback from the previous/first idea we decided to make the video entirely focused on the band and without a straight narrative but with generic conventions/themes. It acted as the perfect debut.




Digipak

Throughout the process of the digipak making, we started off with a basic design without knowing anything about what our band was gonna be like in terms of genre.

No one really liked this album cover at all as we were portraying an organic band whose debut album should conventionally show the band, so we adhered to the changes we were told to do and agreed to make one completely natural/organic with only a few editing processes.

Website

Throughout the course we had cycled through several different ideas of websites and sort of experimented with the first two as they weren't based on generic conventions that adhere to the band. The feedback throughout was limited as no one except one person knew what and organic rock bands website was supposed to look like, so within the three attempts we managed to gain feedback from a retired music expert Simon Wood who guided us through the process of making our website a lot more professional. Out of the three below the final image was most popular as 9/10 of my classmates preferred it as a greater way to sell the artist. 

                              

                              

Overall this has shown the stages we have gone through in developing our cohesive package through the people around us who have given us constructive feedback towards changing and making our idea better. 

Task - 2 Interviews (fun)

Task 2 - Adequacy in Creating a Promotional Campaign

'Pop music video is used as a promotional tool' - Keith Negus

The promotion of a music video is infrequently used to promote the song. Visuals are incorporated as a key element of the marketing strategy, something historically attributed to the marketing of pop music videos. A star image is used to brand the product and it is this branding that the music industry snatches onto, creating a range of products for audiences across a variey of genres. Chris anderson puts forward the notion of the Long Tail Theory -

 'The theory of the long tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less energy needed to lump products and consumers into one-size-fits-all containers.In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare'.

Taken from http://www.longtail.com/about.html

                                           

Anderson shows that a significant portion of Amazons sales come from obscure books that are not available in brick and mortar stores. It is a retailing concept involving a niche strategy of selling a large number of hard to find items in small quantities. The long tail theory describes a potential market, a demand curve on the graph which the internet often enables businesses to crack. An example of the long tail theory in action is Netflix as it provides a diverse range of films for online streaming, pairing the mainstream releases with obscure cult films offering a collection of 100,000 titles.

How important is the image of the artist?

The visual/star image communicates important messages to the audience as they regularly equate the look of an artist to a style of music i.e.Coowboy hat = country. According to Dyer 'a star is an image not a real person that is constructed out of a range of materials'. If an artist is to be successful they must construct an image that adheres to the pre-existing conventions within its associated genre, Websites are another opportunity to publicize and promote a star image, ofter organised into what Boyd describes as co-option.

All music websites are about the promotion and information being provided to the audience. They fall into three categories;

Promotion of single or album release

Promotion of a tour or live performance

Merchandising, posters of an artist or band, sales of T-shirts, mugs, key change etc.

Philip Kotler states marketing as;


'Human activity directed at satisfying needs and wants through exchange process'

Kotler is effectively describing the four variables of marketing.

1. Price - how much the product will cost/consumers will pay for

2. Place - how the product distributed the marketed to the target audience

3. Product - What is being sold/branded

4. Promotion

A star image is essentially what any musician relies on to become successful. An artist without a star image withe no genre will lead to either no audience or the wrong audience and the meaning of the product. To create a star image that is appropriate for the product you are selling it is important to first look at comparisons and mimic the paradigm of the genre, but at up-beat/individual aspects to show you are selling something more than the expected. Like a live television performance from the past.

What star image have you tried to create across the three products?

Alternative/Indie rock is a diverse breed, combining heavy rock, pop and indie rock with styles that are typically considered antithetical to the indie tradition, like country and folk. Alternative/Indie rock  has added a rebellious/goofy attitude and an authentic feel abut it. These adopted artists are mainly presented as a group of 'mates' who play together as a a recreational thing aside of their everyday jobs. They play small gigs in places such as BarFly and make very minuscule amounts of money. However they traditionally get found at these gigs without the mass amounts of promotion that synthetic artists pay for to get a record label. This appeals to the audience as it demonstrates the organic aspect of the group and especially through the three products, as they show us as a group of individuals. However as we are targeting a youthful audience we wanted to extend the audience (in terms of all ages) to bring in the nostalgic parody look within the video and the authentic look across the digipak and website. Regardless the album cover and website we used an image taken while we were in a random street. The title 'The Walls' adheres and sums up the conventions of alternative and indie groups and represents us as middle class. Middle class referring to us living a normal life without heaps of luxury. The dirty wall and serious expressions gives the album a rebellious edge which, according to Richard Dyer's theory is going to make our album attractive to the target audience. The image of the boys is simple, but the direct eye contact with the camera and slouched postures make it an interesting image and the simplicity accentuates the fact that we are organic.

Album cover, Digipak and Website

In regard to the website the alt/indie rock genre of music tend to adhere to every average website by making it very simple with a few focal points to attract the audience. This is for several reasons; firstly organic alternative rock rejects extremely technological advanced equipment and favors the more nostalgic and old-fashioned approach to the entertainment industry with concerts and gigs in bars being their original outlet, before they were popular. Alt rock mainly centers itself around the music itself and unlike synthetic pop artists the lyrics aren't a simple throw-away, they carry more gravitas with themes of past events, fun times and people they've encountered. In addition to this, alternative/indie rock artists are relatively unknown and don't make enough to fund such projects and though it can be argued websites are a source of revenue with concert dates and merchandise being available. I would suggest that with most alt.rock artists people stumble across concerts via word of mouth. We developed a website that mimicked the websites of other artists such as Stereophonics. We adopted a very similar and simple template to them to show we don't care about being number one and generating a sufficient amount of revenue. We used the simple authentic colors black and white and a digital video backdrop of us rehearsing just to bring a sense of professionalism within it. 

The music video itself is categorically less cohesive that its peers. Most alternative rock videos, had a theme/narrative to the song thus cohering with the lyrics. In my video we didn't want to follow the expected conventions and churn out yet another conveyer-belt-product, so took a different angle to production and escaped the conventions leading towards an identifiable yet different/rare music video. The filming in black and white and the incorporation of musical instruments and a past audience built an authentic/archaic image for our artist. Not only that but alt.rock/indie is the merging of rock with more indie/pop elements and the rock allowed a struggling generation to create a sense of nostalgia, reviving the attitudes of their forefathers past, a generation brought together by collaborations who despite this struggle had fewer expectations on them and more opportunity for work. Alt.rock was a way of musically lyrically expressing the significance of the normal/organic lifestyles we presented against a familiar, nostalgic backdrop. A fusion of past, present and place was a way of evoking a sense of 'reflective nostalgia of individual and collective memory' (Boym), a homage to an easier time without wishing to recreate it. We filmed in black and white as we felt this would enhance the nostalgic feel that would appeal to our intended audience as well as other audiences.

We did this in an attempt to represent us as being explorers and experimenters. We wanted to connect with the fans in all different ways possible, so the nostalgic idea was to remind them what they missed or miss so in doing so the combination of past and present was a way to connect with all different audiences, thus furthering our organic image. Therefore, across the three products we tried to create a star image of an organic act whose main concern was the music, paraphernalia and all other essentials such as audience. However being center stage wasn't our key motive of the music being all.

Where would you place the product?

Using the VALS scale we discussed and concluded which group of society we felt that our video would appeal to and manipulated it accordingly. We found that experiencers are the most fitting. Experiencers - young, enthusiastic, impulsive and rebellious. They seek variety and excitement, looking for the new and the risky, still formulating life values and patterns of behavior they quickly become enthusiastic about new possibilities but are just as quick to cool. They hold an awe for others wealth, prestige and power, they find outlets in sport, outdoor activities and being social. They spend most of their income on clothing, music, film and food. We chose experiencers as they seem very chilled and have various amounts of social connections which we believe is essential for us to become popular, by word of mouth. We don't want finances to be imperative. Our star image works well with our target audience because it brings the youth together as we are shown as being one of them and not believing in hierarchies and we want to give back to the audience rather than take from them. 'Making is connecting' says David Gauntlett. Our star image presented not only brings back older artists like Nirvana it reminds us of the start of bands who were similar to us like The Arctic Monkeys who developed from the support of their fans. The audience we are going for likes to seem not only social but very active in trying to work with our band to further improve the overall dynamics and popularity of our band. It looks more legitimate than pop music which is very popular nowadays. Given what we have established about our primary audience I think we would release our product under the Domino Record Label as it is rather small and has produced music for bands very similar to ours. Therefore we can encourage fans from a similar music background to follow our artist. We wouldn't necessarily advertise our music in magazines or tabloids unless they are dedicated to alt.rock, however this is expensive, so we would essentially hand make posters to stick around town as well as introducing crowdfunding pages such as Kickstarter to help fund gigs, albums and to buy merchandise. Kickstarter has been responsible for big bands such as Enter The Haggis and The Clinton's. These artists on crowdfunding sites are mostly organic and authentic musicians and for that same reason our artist would be well suited to the websites. We would also place an advert in music magazines such as 'Kerrang magazine', a magazine dedicated to all rock artists. It was established in 1981 by the Bauer Music Media Group who still publish it to this day. It has featured some of the biggest artists including Green Day, You Me at Six, 30 Seconds To Mars,  Fall out Boy, Warwick and Rush. Kerrang only focuses on organic and authentic rock musicians from different sub-genres and for that reason our artist would be well suited to the magazine. 

I think the audience would buy the digipak, or rather illegally download it as no one wants to pay if they don't have to. I don't think our music video would have an unholy amount of hits as alt/indie videos usually prides itself by having a narrative, especially if it's their debut video. Nirvana already had a fan base when they released 'In Bloom' so they wouldn't need to be worried about the views. The music video would be on YouTube as it is free and easy advertising. I am sure it wouldn't be shown on many major TV channels due to the smaller following compared to mainstream synthetic artists. The CD will also be available online on marketplaces such as Kickstarter, Pledge, Amazon and 100% our website. According to Anderson's Long Tail theory, products nowadays have longer lives than any other time in history. Where twenty to thirty years ago music stores would have to renew merchandise to keep up with the trends and latest artists. Merchandise online has no sell-by-date therefore audiences can by obscure albums from any time period. Although we are trying to collaborate and take advantage of the online age, I think that a large portion of sales would be made through record stores as our audience is traditional and may prefer to buy the album in store as our video, website and album bring back the archaisms thus leading towards a rehabilitated trend in buying CD's. I think our artist will have similar success to an artist like Oasis who start small but get relatively big, but stay the same people that they were when they started. They sold many records and became very popular and played at huge venues like Wembley, however they maintained their organic status and extended their audience every year. 

An area where we can definitely advertise our album would be over the radio. The Buzz is an example who are a small alternative rock station established in 2000 and is known  for playing fast up-beat alternative rock music, especially from up and coming artists like The Walls.Thus they would respect our artist and hopefully gain us more of an audience for future times.

Task 1 - Conventions of Album Art

While developing an album cover for our artist The Walls, we have been looking at several existing album covers as references. Many of the albums we have looked at have been within the alt/indie.rock genre but we have not been restricted by genre and have instead focused on covers that evoke a similar sense we are trying to convey, which is being organic. One artist we have looked at is Jake Bugg. Jake bugg is an English musician whose album 'Jake Bugg' (2013) has elements of what we want to create in our album cover. The album shows the artist close-up looking very dismal and surrounded by an urban environment looking rather grungy and dull. This is a desirable quality to incorporate into our album cover as alt.rock is the stereotypical genre involving one or more rebellious organic boys. We therefore took elements of this album cover, mainly the muted colour scheme and the facial expression and applied them in relation to our own album cover. We even took inspiration from the clothing as it looks very basic and non-specialist giving the album cover a more familiar feel to it.




Another album we looked at is The Ramones. This album was released in 1976 and was their debut album and one of their biggest and most successful ones to this day. The album was awarded a Gold certificate and they sold over 500,000 records during the year. The image on the album cover shows the band leaning against a brick wall that looks broken and dislodged in many aspects. The walls are broken and dirty and connote the bands type of social life and that they do not live a great higher class life. The band members are all presented as individual by their poses. Each member has a significance about them, as they are leaning in different positions in the image. Unlike synthetic artists this outlines their differences and hints at the more rebellious realistic side rather than the bogus representations. Their attire is somewhat similar with the the leather jackets, because that was the trend with punk rock bands in the 80's. The logo behind them is simple which links to the aspect of alt/indie rock because it wasn't and still isn't about flashy logos. The colour is black and white

The second last album I looked at was Oasis Heathen Chemistry. It was released in 2002 and was their 10th album released. I have always been inspired by them as they are a key focus in being rebellious as well as individual. Liam Gallagher has always been seen as a man who does not care much for press or anything else other than the music and the protection of his own band which is an incentive to which we want to make our band similar, (excluding the violence). Their album seen below shows a distorted picture of the band in black and white with the bands figures. It shows how their presented as being anonymous with the distortion and that the audience will not know what lies beneath that cover. It builds a hype. We wanted to adhere to this theme by making our album cover more entitled to show less about our music and more about us thus why we used a wall and names ourselves The Walls. It suggests that there is something greater on the other side, 

                                 

Lastly another album cover was The Velvet Underground album cover. They are an american alternative rock band throughout the 60's-70's. Their album cover shows the band actively doing what you'd expect young men to be doing during their music career, mucking about and being lazy. The cover is again in black and white and features a vignette as a focal point of the band. It acts as a selling point as the band are being very representative of what the audience would expect them to be. In our cover we did the same by making us look very cool with a slight hint of arrogance. This is what we want the audience to expect through being rebellious young adults.

                                      

Task 1 - Forms and Conventions