Throughout A2 media we have had a range of ideas for our projects and several pieces of feedback that has led to these changes alone. Firstly we started our idea by coming up with three minor ideas which led to a final one, which was 'The Foals' What Went Down. We wanted to present ourselves as an organic band who have many symbols within the music as well as introducing a narrative to the video to further exemplify the themes of the music. Here we were presenting our idea to an audience and gaining feedback.....
From this idea we were given feedback from our idea by our peers that we need to evaluate as well as learn from. Firstly we needed to work on a specific audience as we hadn't fully specified who they are and what we expected from them. This would of meant we can enter markets to gain maximum exposure towards the band but as well as the genre we would present. We were also told to find concepts to make our band stand out, so maybe incorporating it by editing our video very precisely as well as making it seem realistic. Audience wise, we needed to engage with an audience so that they could relate to our intricate parts of the video like our costumes or locations. We also needed to make sure our narrative flows and follows a sequence of events so that was understandable for those who may not get what we are trying to say.
Overall this feedback gave us the implication that a lot of work was needed to be able to pull of this music video and that we needed to make it perfect in order to champion the narrative. We also decided to combat the feedback by focusing more on our performance element to show the organic side of our artist to maximize our bands exposure as an Indie Rock Band. Our narrative also needed to tell the story of the bands star image from a working class background towards stardom.
We started to plan all the aspects of the video including location, props and cast. We were enthusiastic about the idea but saw a commitment problem as none of us were available to find a place and time to film, especially the narrative. We filmed one performance element with the song 'What Went Down', which we thought went down well however from showing it to our classmates we found several flaws such as 'keeping to the beat was poorly done', 'the camera work and lighting was blurry and dull', 'the studio was dirty and had no space'. Therefore with this feedback I decided to create the footage into a teaser video for our website as a promotional campaign.
From the feedback overall we completely scrapped the idea and moved to a brand new idea as one of our peers loved the music video for Nirvana's 'In Bloom', which completely inspired him to share the idea with us. When sharing our new idea with our teacher and fellow peers, they loved the idea and thought it was great due to the parodies within as well as modern technologies involved. With the feedback from the previous/first idea we decided to make the video entirely focused on the band and without a straight narrative but with generic conventions/themes. It acted as the perfect debut.
Digipak
Throughout the process of the digipak making, we started off with a basic design without knowing anything about what our band was gonna be like in terms of genre.
No one really liked this album cover at all as we were portraying an organic band whose debut album should conventionally show the band, so we adhered to the changes we were told to do and agreed to make one completely natural/organic with only a few editing processes.
Website
Throughout the course we had cycled through several different ideas of websites and sort of experimented with the first two as they weren't based on generic conventions that adhere to the band. The feedback throughout was limited as no one except one person knew what and organic rock bands website was supposed to look like, so within the three attempts we managed to gain feedback from a retired music expert Simon Wood who guided us through the process of making our website a lot more professional. Out of the three below the final image was most popular as 9/10 of my classmates preferred it as a greater way to sell the artist.
Overall this has shown the stages we have gone through in developing our cohesive package through the people around us who have given us constructive feedback towards changing and making our idea better.
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