I Bet You Look Good on the Dance Floor

This is one of the Arctic Monkeys most treasured songs that gained them an NME award. As you can see from the video its taking place as a live performance in a small venue. The clothes are simple and different from each other linking to the idea of being individual. They do not have severely groomed faces which synthetic artists would receive. There are several quick cuts that go towards closeups of the band which individually shows every musicians talent and their roles within the band. The video quality isn't immaculate which again shows authenticity. Furthermore there are close-ups of the instruments demonstrating talent and organic qualities. In our music video we would like to include humorous qualities to show we are having fun, for example there is a wide shot of the drummer chuckling at the camera. These shots show each member's emotional state and how they enjoy being musicians and playing live unlike some synthetic artists who can get uptight if they do something wrong. We would like to incorporate this in our music video by making it similar to this, however we will make a bricolage and add add comical qualities to make it more entertaining.

Genre and Music Video Inspiration (Arctic Monkeys)

Front Men - Pelle Almqvist

In our new idea we would also like to capture the essence of new and modern rock artists who captured the audiences attention by engaging and entertaining them in funny ways. An example of a  rock singer is Pelle Almqvis. He is the lead singer of The Hives and has always been known for his very chaotic and cool moves on stage in which he controls the crowd. An example of this is when they performed 'Hate To Say I Told You So' in 2012.




He is seen here as being partly the main focal point of the show and emphasizes his role by showing the audience many moves that he can pull off whilst singing a song. For example he dances a few times as well as reaching out to his fans which shows how he is enjoying his performance and that he is making it more entertaining for the audience by acting mischievous. Like Mick Jagger he also shows many facial expressions that act as a part of the show as if he is really captivating himself within the music. Overall we would like our lead singer to take inspiration from him as well and hopefully recreate some famous moves that will add a bit more swagger like jagger to the live performance we are creating.

Front-men Mick Jagger

In our new idea we would like to capture the nostalgia of old rock artists and especially old rock front-men who captured the audiences attention by engaging and entertaining them. An example of a famous rock singer is Mick Jagger. He is the lead singer of the Rolling Stones and has always been known for his very smooth and cool moves on stage. An example of this is when they performed 'Undercover of the Night' in 1989.




He is seen here as being partly the main focal point of the show and emphasizes his role by showing the audience many moves that he can pull off whilst singing a song. For example he dances a few times which shows how he is enjoying his performance and that he is making it more fun for himself. He also shows many facial expressions that act as a part of the show as if he is really captivating himself within the music. Overall we would like our lead singer to take inspiration from Mick Jagger and hopefully recreate some famous moves that will add a bit more swagger like jagger to the live performance we are creating.

The 1950's

A Live Performance Leading to a wider Audience

A live performance is traditionally of music before an audience, in which a band gets to sell themselves to the public without the use of immediate technologies and editing software's. It has become one of the main ways that organic and synthetic artists make money. We decided that we wanted our idea to revolve around a live performance as we are selling ourselves as an organic artist which doesn't have a large fan base, but we want to extend our audience to those of the past and the present. We will immediately include elements that will make our video seem part of the 1950's but we will use elements of modern technologies to make it modern and trendy.

As the music industry is very demanding we don't want to make viewers feel as if they are seduced by our video, like a synthetic artist does with their make-up and prodigious effects. We want to familiarize them with every single aspect of our video whether it attracts older  or younger people. Also a live performance is the key way to make money in the modern music age, as streaming has lorded over the use of CD's and Itunes Albums. Therefore if we make this video as if it was a live performance then it gives our new audience a hype of what it will be like to see The Walls live. Some examples of bands who have incorporated these ideas are; The Rolling Stones, Red Hot Chili Peppers, The Beatles, The Hives, Buddy Holly, Kings of Leon and The Arctic Monkeys.

Music Biz Academy states that 'the music business is very fond of contracts and that its business'. This results in money taken from the artist when they put on a show. Traditionally Synthetic and Organic artists experience this, but we would like to sell ourselves as independent and that money isn't our up-most important objective. Therefore our new video will not include the best effects and may include some footage where we aren't filming for the actual video. However many archaisms will be demonstrated as authenticity is one of our main focuses.



DIFFERENT is our main focus. We want to make this video unlike any other video produced in A2 Media Studies. A main narrative will not be included as we feel as it makes us too synthetic and that a live performance will be exciting and will accentuate our band type.

Using discarded footage to create a song preview

We thought that even if we were to use a new idea we would like to of gained something from our first performance element, so I decided to make a teaser video of The Walls in production of a new album, purely to get back into the editing status and add to a promotion campaign which is one of my specialties. We used the black and white and grainy effect to match the fake tales of San Francisco so we can incorporate a sense of authenticity but incorporate organic music with the instruments and the realistic footage used.