Task 4 - Video explanation Of Digital Technology

Task 3 - Answers to Errors that weren't Errors

In our feedback surveys and interviews we got a few confused participants who didn't understand why several things were used in our music video, and why we may have purposely made them look bad. We think that many people misunderstood our video, even after telling them about it, because we didn't have a narrative it was harder to understand the general conventions that we were trying to portray. The video below explains it.....

Task 3 - Audience Response

Qualitative research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions and motivations. Focus groups are an example of this type of research as they are asking for research from a variation of people with all kinds of differences.

Pro's: Open ended, dynamic, flexible and a good depth of understanding from peoples own views.
Con's: Responses aren't measured nor are they statistically representative. However they lead up to

Quantitative research is research collected via numerical data that are analysed using more mathematically based methods.

Pro's: Cannot be easily misinterpreted and can be analysed very quickly and easily as you gain control over the size/categories of results.
Con's: Need a large sample and can be very time consuming to try and get a good amount of people.

FOCUS VS SURVEY

Focus groups generally give great results with opinions on more specific and intricate things like lighting camera editing even dance moves. This is good when trying to edit anything to make it better. However surveys may be better as you don't have to find the time to ask the questions directly and take advantage of the technologies and let the people do it themselves. However the results are only minuscule compared to focus groups, because it's more of a statistic that only targets one aspect not several. Therefore, we decided to do both and focused on the quantitative at the end and qualitative throughout the whole course.

Task 3 - Who is Watching? YouTube Demographics

Having looked at the statistics on our video 'Miss Alissa' I have been able to breakdown who is watching our video and for how long, read the comments and who's subscribing. Surprisingly enough all my expectations pulled through except a few I will go into further detail. At the point of uploading this blog we had 886 views, which amounts to 1,251 minutes watched, suggesting people watch the majority of the video otherwise it would be at 2,658 minutes for everyone to have watched the whole thing. Also our video has caused a few engagements such as 8 likes, 2 comments, 1 share and 2 subscribers. Although this is very low, it shows how there has been activity within the release of the video and that it has been acknowledged. We previously identified that our music video will have a target audience that's mainly the male youthful gender. It is evident as 79% of viewers have been male and the remaining 21% female. This suggests our expectations which in turn is good as we know who is liking our music.

Task - 3 Survey Monkey

We used the software 'Survey Monkey' in order to create a questionnaire which could be emailed to the entire alumni of the school, as to easily and freely gain a large range of responses from an array of ages. Survey monkey is a well developed simple software, named because he thickest of the thick can use it. We created a survey monkey in a matter of minutes asking questions to those so they can identify strength and weaknesses in our campaign, analysing how efficient it was, whether our band was a convincing alt.rock band and if they would see them live. They would. It was useful and we gathered a feasible amount of returned data that we would determine whether our digipak was successful, which it had in the sense that it appealed to the target audience.

Task 3 - Feedback Inroduction

Video
Throughout A2 media we have had a range of ideas for our projects and several pieces of feedback that has led to these changes alone. Firstly we started our idea by coming up with three minor ideas which led to a final one, which was 'The Foals' What Went Down. We wanted to present ourselves as an organic band who have many symbols within the music as well as introducing a narrative to the video to further exemplify the themes of the music. Here we were presenting our idea to an audience and gaining feedback.....



From this idea we were given feedback from our idea by our peers that we need to evaluate as well as learn from. Firstly we needed to work on a specific audience as we hadn't fully specified who they are and what we expected from them. This would of meant we can enter markets to gain maximum exposure towards the band but as well as the genre we would present. We were also told to find concepts to make our band stand out, so maybe incorporating it by editing our video very precisely as well as making it seem realistic. Audience wise, we needed to engage with an audience so that they could relate to our intricate parts of the video like our costumes or locations. We also needed to make sure our narrative flows and follows a sequence of events so that was understandable for those who may not get what we are trying to say.

Overall this feedback gave us the implication that a lot of work was needed to be able to pull of this music video and that we needed to make it perfect in order to champion the narrative. We also decided to combat the feedback by focusing more on our performance element to show the organic side of our artist to maximize our bands exposure as an Indie Rock Band. Our narrative also needed to tell the story of the bands star image from a working class background towards stardom.

We started to plan all the aspects of the video including location, props and cast. We were enthusiastic about the idea but saw a commitment problem as none of us were available to find a place and time to film, especially the narrative. We filmed one performance element with the song 'What Went Down', which we thought went down well however from showing it to our classmates we found several flaws such as 'keeping to the beat was poorly done', 'the camera work and lighting was blurry and dull', 'the studio was dirty and had no space'. Therefore with this feedback I decided to create the footage into a teaser video for our website as a promotional campaign.



From the feedback overall we completely scrapped the idea and moved to a brand new idea as one of our peers loved the music video for Nirvana's 'In Bloom', which completely inspired him to share the idea with us. When sharing our new idea with our teacher and fellow peers, they loved the idea and thought it was great due to the parodies within as well as modern technologies involved. With the feedback from the previous/first idea we decided to make the video entirely focused on the band and without a straight narrative but with generic conventions/themes. It acted as the perfect debut.




Digipak

Throughout the process of the digipak making, we started off with a basic design without knowing anything about what our band was gonna be like in terms of genre.

No one really liked this album cover at all as we were portraying an organic band whose debut album should conventionally show the band, so we adhered to the changes we were told to do and agreed to make one completely natural/organic with only a few editing processes.

Website

Throughout the course we had cycled through several different ideas of websites and sort of experimented with the first two as they weren't based on generic conventions that adhere to the band. The feedback throughout was limited as no one except one person knew what and organic rock bands website was supposed to look like, so within the three attempts we managed to gain feedback from a retired music expert Simon Wood who guided us through the process of making our website a lot more professional. Out of the three below the final image was most popular as 9/10 of my classmates preferred it as a greater way to sell the artist. 

                              

                              

Overall this has shown the stages we have gone through in developing our cohesive package through the people around us who have given us constructive feedback towards changing and making our idea better. 

Task - 2 Interviews (fun)