1. Speed is
visualised by camera movements, fast editing (montage) and digital
effects.
·
Camera Movement is motivated by
running, dancing and walking performers.
·
Fast-cutting and montage editing creates a
visually decentred experience necessary for music
video consumption, with the images occasionally moving so fast
that hey are impossible to understand on first-viewing and
this need to be viewed several times (repeatability).
·
Post-production digital effects - a staple
of music video where images can be
colourized, multiple split screens appear, and so on , all
to complicate and intrigue, providing pleasure again
and again.
Not all camera movement is about speed though and some use
slow pace through dissolves or static shots. This kind of editing - like
in Sinead O'Conner's 'Nothing Compares To You' - is striking and effective
in setting the song apart from the hustle and bustle of most
pop activity.
2. The meat of most music video is the cut to
the close-up of the singers face. This
is because the voice is seen as the
most important part of pop music.
3. Often, the video will try and represent the music through the use of
the cut to go with the beat or key rhythm.
4. Lighting and colour may also be used
to emphasise key moments in the song,
using methods from lighting live performances for
dramatic effect. Colour may be used to show a development
in the song, going form colour to black and or visa versa when he chorus
comes in. Equally, any change in the mise-en-scene or camera
work can signal the same type of thing.
5. Mise-en-scene - obviously the setting for
music videos is important, often to guarantee the authenticity of
the clip rather than anything else. So mise-en-scne for
many music videos is the concert hall or rehearsal room
to emphasise the realness of
the performance or the grit and practice that goes into
attaining star quality. Increasingly,
CGI is used, especially for dance songs, which
don't rely so much on being 'real' like rock, soul and rap
acts.
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